MF DOOM inspired “MR HEEMA” BRANDING (2025)

This branding project draws inspiration from the legendary rapper and producer MF DOOM, specifically the bold, graffiti-like logo design from his album MM..FOOD. Working alongside my artist friend Tyson, who created the initial draft of the logo, I refined and expanded it into a full visual identity for my online persona, misterHEEMA.

The finished set of assets includes a custom logo, intermission screens, and several graffiti-inspired icons — skulls, hearts, crowns, and abstract faces — all designed to match the expressive, street-art aesthetic DOOM was known for. These visuals were built to function seamlessly across my stream overlays, YouTube content, and promotional material, giving my work a distinct, recognizable style that pays homage to one of hip-hop’s most inventive visual identities while maintaining my own creative tone.

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SHUHDARRUH (2022)

With inspiration from YuYu Hakusho, I was able to capture my friend Shadara’s personality and digital footprint through this short yet sweet intro she would use for content on both Twitch and YouTube.

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SAUCEthaGAWD (2022)

I designed a stylized swipe-cut intro for my friend Malique, better known as SauceThaGawd, inspired by his humor, demeanor, and love for photography.

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BRAVETURTLETO (2022)

I collaborated with content creator and artist BraveTurtleTO on a soft rebrand for her Twitch channel, designing two new logos alongside a refreshed intro and a recap video that highlighted her recent accomplishments.